Go Good
From Stagnation to Gains: How Go Good Achieves Steady 56% Growth and Transformed Their eCommerce Strategy
Go Good is a New Zealand-based brand redefining what clean, high-quality protein looks like. Specialising exclusively in premium whey and plant-based protein supplements, Go Good delivers products that are as effective as they are enjoyable. Flavour-packed, clean, and free from unnecessary fillers. With a mission rooted in simplicity, sustainability, and wellbeing, they’ve become a go-to for conscious consumers who want performance without compromise.
The Goal
When Go Good partnered with us, they had a solid product and a loyal base of customers but were hitting a revenue plateau. Despite a quality product line and strong values, their monthly sales weren't consistently growing. They came to us with one core objective: accelerate growth and unlock the full potential of their digital channels without compromising their brand integrity.
Key Deliverables
To support Go Good’s ambitious goals, we laid out a clear growth roadmap built around four core pillars:
- Optimised Product Feed
A structured and data-rich product feed to improve ad performance and conversion accuracy across Google Shopping and Meta platforms.
- Shopify Data Analysis
Deep-dives into historical sales and customer behaviour to inform strategic decisions across acquisition and retention channels
- Google Ads Strategy & TikTok Expansion
Leveraging high-performing products and search behaviour to refine the Google Ads funnel, while branching into TikTok to tap into a new, younger demographic.
- Klaviyo Management
A full review and overhaul of Go Good's email automation strategy to enhance customer retention, improve repeat purchases, and deliver a seamless brand experience.
The Goal
When Go Good partnered with us, they had a solid product and a loyal base of customers but were hitting a revenue plateau. Despite a quality product line and strong values, their monthly sales weren't consistently growing. They came to us with one core objective: accelerate growth and unlock the full potential of their digital channels without compromising their brand integrity.
Key Deliverables
To support Go Good’s ambitious goals, we laid out a clear growth roadmap built around four core pillars:
- Optimised Product Feed
A structured and data-rich product feed to improve ad performance and conversion accuracy across Google Shopping and Meta platforms.
- Shopify Data Analysis
Deep-dives into historical sales and customer behaviour to inform strategic decisions across acquisition and retention channels
- Google Ads Strategy & TikTok Expansion
Leveraging high-performing products and search behaviour to refine the Google Ads funnel, while branching into TikTok to tap into a new, younger demographic.
- Klaviyo Management
A full review and overhaul of Go Good's email automation strategy to enhance customer retention, improve repeat purchases, and deliver a seamless brand experience.
Solution
Our approach was guided by one fundamental principle: understand the numbers to scale with confidence.
Through data analysis, we discovered a key insight. Initial customer acquisition wasn’t the whole picture. On average, each customer more than doubled their initial purchase value over the course of a year. This insight reshaped our acquisition strategy and allowed us to invest more aggressively in customer growth, knowing the long-term return would significantly outweigh the initial acquisition cost.
We also identified top-performing flavours, allowing us to redirect ad spend towards bestsellers, which led to a sales increase of up to 97% for some products within six months.
The launch into TikTok unlocked access to a fresh, highly engaged audience, while the Klaviyo overhaul gave a major boost to the brand’s repeat purchase rate, transforming the customer experience with more personalised, value-driven communication.
Outcome
Since partnering with us in July 2022, Go Good has experienced steady, strategic growth. But the last six months have marked a particularly strong leap forward in performance.
This momentum is the result of an integrated approach across acquisition, retention, and website experience. Alongside campaign and data-led improvements, we’ve made consistent, conversion-focused enhancements to the site itself, ensuring every touchpoint works harder.
Tools like Tolstoy have been implemented to educate and engage visitors through rich, shoppable video content, offering a more interactive path to purchase and helping customers connect with the product range on a deeper level. In parallel, we’ve grouped flavours and variants more strategically, meaning customers are more likely to convert regardless of which flavour they land on—removing friction and boosting decision confidence.
When combined with a more aggressive acquisition strategy (underpinned by a clear understanding of customer lifetime value), streamlined email automation, and a strong push into new platforms like TikTok, these efforts have resulted in a step-change in both consistency and scale.
Importantly, this isn't flash-in-the-pan growth—it’s sustainable, strategic, and just the beginning. With a focused 12–24 month roadmap and the systems now in place to support larger scale, Go Good is poised to unlock even greater heights in the chapters to come.
Solution
Our approach was guided by one fundamental principle: understand the numbers to scale with confidence.
Through data analysis, we discovered a key insight. Initial customer acquisition wasn’t the whole picture. On average, each customer more than doubled their initial purchase value over the course of a year. This insight reshaped our acquisition strategy and allowed us to invest more aggressively in customer growth, knowing the long-term return would significantly outweigh the initial acquisition cost.
We also identified top-performing flavours, allowing us to redirect ad spend towards bestsellers, which led to a sales increase of up to 97% for some products within six months.
The launch into TikTok unlocked access to a fresh, highly engaged audience, while the Klaviyo overhaul gave a major boost to the brand’s repeat purchase rate, transforming the customer experience with more personalised, value-driven communication.
Outcome
Since partnering with us in July 2022, Go Good has experienced steady, strategic growth. But the last six months have marked a particularly strong leap forward in performance.
This momentum is the result of an integrated approach across acquisition, retention, and website experience. Alongside campaign and data-led improvements, we’ve made consistent, conversion-focused enhancements to the site itself, ensuring every touchpoint works harder.
Tools like Tolstoy have been implemented to educate and engage visitors through rich, shoppable video content, offering a more interactive path to purchase and helping customers connect with the product range on a deeper level. In parallel, we’ve grouped flavours and variants more strategically, meaning customers are more likely to convert regardless of which flavour they land on—removing friction and boosting decision confidence.
When combined with a more aggressive acquisition strategy (underpinned by a clear understanding of customer lifetime value), streamlined email automation, and a strong push into new platforms like TikTok, these efforts have resulted in a step-change in both consistency and scale.
Importantly, this isn't flash-in-the-pan growth—it’s sustainable, strategic, and just the beginning. With a focused 12–24 month roadmap and the systems now in place to support larger scale, Go Good is poised to unlock even greater heights in the chapters to come.
