Shopify Design & Optimise Workshop
Turn your basic Shopify website into a high-converting premium brand in just 60 minutes.
In this workshop, we show you exactly how to use Shopify’s native tools to build a website that flows beautifully, tells your story, and—most importantly—guides your visitors effortlessly to the checkout. All without spending thousands on a developer.
💡 Learn the 5 key principles to high converting websites
🔑 Unlock the sections and blocks that build beautiful pages
😊 Create happy customers with improved filtering and navigation
🧠 Master creating and referencing metafields
Watch it at your own pace, pause and rewatch as needed, and start applying the strategies straight away. No waiting for a live session, just actionable training ready when you are.
It is a painful reality: The average Shopify store has a conversion rate of less than 2%.
That means for every 100 potential customers you work hard to attract, 98 of them leave without spending a cent.
If you are currently making less than $50k a month, this metric is the invisible anchor holding you back. You don’t need more traffic yet. You need to fix the holes in your bucket.
The difference between a store that struggles and a brand that scales is often just friction.
- If your customer can't filter by size or type... they leave.
- If they have to hunt for ingredient lists or care instructions... they leave.
- If the checkout flow feels clunky or confusing... they leave.
We created this workshop to remove that friction and capture the revenue you are currently losing.
🛍️ New Shopify owners building their first website
🎨 Existing brands looking to refresh your theme or design
📈 Shopify founders focused on increasing conversion rates
🧠 Learn how and when to use metafields
🛠️ Implement amazing collection filtering
🔑 Unlock the pillars of successful Shopify brands
The information, examples and tools we provide will help you improve the look, feel, functionality and performance of your website. Using the key principles we've applied to 1000's of Shopify brands.
👉 The ability to design a beautiful, conversion-driven Shopify store.
👉 A clear understanding of sections, templates & metafields and when you use them effectively.
👉 A seamless connection between your store’s backend setup & user experience for easy future upgrades.
👉 A website that truly reflects your brand, builds trust, and drives sales.
We take a good deal of pride in being 100% transparent because we know, great marketing changes lives, and clear communication and trusting relationships enable that to happen.
If you have any additional questions, please reach out to us, we'd love to get to know you and your business.
Give me 60 minutes, and I will show you how to turn website visitors into orders.
By the end, you’ll know the fundamentals required to build a beautiful, high-performing Shopify site that drives sales, conversions, and brand trust.
With real customer transformations like this, its a no brainer!
Your roadmap from "basic" to "best-seller"
What you'll learn
✅ The key elements to look for when choosing a Shopify theme
✅ How page templates, sections, and blocks work together
✅ How to improve user experience with filtering & navigation
✅ The power of metafields—when & how to use them for the best results
Why it matters
🚀 Built on real-world experience – These are the same principles brands pay us thou$and$ for.
🎯 Proven, timeless strategies – No gimmicks, just what actually makes people buy.
🛠️ Practical & actionable – Every lesson gives you tools, insights and examples you can apply immediately.
What you’ll gain
Creative Control: The ability to design a beautiful, conversion-driven store without a developer.
Backend Logic: A clear understanding of sections, templates & metafields
Frictionless Experience: A seamless connection between your store’s backend setup & user experience
A Brand Asset: A website that truly reflects your brand, builds trust, and drives sales
Ready to create?
Commit to the Process: This works if you put in the effort.
Start Lesson 1: Choose your theme and lay the foundation.
Apply the "Workshop Method": Watch, pause, and build alongside us.
Build Your Dream Store: If you get stuck, my team is here to help you each step of the way.
The 5 design principles that drive revenue.
This workshop breaks down the framework, terminology, and best practices that go into building high-converting Shopify websites.
1. Theme requirements
You can’t build a skyscraper on a swamp. We guide you through the 4 essential factors to look for in a theme, ensuring you choose one that is designed for your industry and sales—so your store can handle the volume as you grow past $50k/month.
2. Sections & blocks
Stop relying on apps or expensive developers for every small change. We teach you how to use Shopify’s native tools to build pages that flow. You will gain the agility to test new layouts and add new sections with ease, on your own terms.
3. Templates tips & tricks
Think of a page template like a lunchbox: you choose the lunchbox based on what you need to pack inside. We show you how to structure each template to highlight key information and allow you to optimise your website with ease.
4. Mastering metafields
High-converting brands answer questions before the customer asks them. We teach you how to use Metafields to display clear sizing, ingredients, and care info in a clean, professional way. This clarity removes the doubt that kills sales.
5. Filtering & navigation
A confused customer doesn’t buy. We show you how to set up professional filtering (e.g., "Shop by Scent," "Shop by Concern") so customers find exactly what they want in seconds. The faster they find it, the faster they buy.
Created for founders who want control.
This workshop is built specifically for:
🛠️ The "DIY" Owner: You aren't ready to hire a $10k agency yet, but you want "agency-level" results. You want to execute changes yourself without breaking the code.
📈 The Growth-Focused Founder: You are currently making $10k–$50k/month, and you know your brand has the potential to double that if your website worked harder.
💎 The Brand Builder: You want to move away from the "standard look" and build a premium website that tells your story.
Get Access Now →
Your host, Chris Baradel
I'm Chris Baradel, and I love this stuff! It genuinely excites me! Since a teenager, I've been turning hobbies into businesses. From fishing to fashion, paint to renewables and skincare to Shopify.
For over 10 years, I've been immersed in the world of Shopify, building successful stores from startups to multi-million dollar brands.
This workshop is packed with proven strategies, practical tools, and the step-by-step guidance you need to build a website your proud of. I'm sharing my 10+ years of IP.
I really hope you enjoy, learn, apply and grow.
Frequent Questions
Is the information up-to-date?
100% this is the latest tools, tips and techniques as of 2026 and if anything changes, we'll be updating the information to reflect.
Are there practical, hands-on exercises or real-world examples?
Yes. This is a workshop with live visual examples, best case scenarios, analogies to help digest information and how to tutorials.
How much time commitment is required?
Great question - the workshop videos can be completed within the hour, however it will take time to put into practice what you've learnt and sharpening your skills is a lifelong process.
Will I save time and money by learning these skills myself?
Yes. When applied to your website, you will also make more money because you'll have a high converting website that looks awesome and truly reflects your brand,
How long will I have access to the workshop?
Lifetime access, plus we'll continue to update the course with new information, techniques and tools which you will have access to.
Success stories from Shopify brands like yours
If you've made it this far - it's time to start
You have two choices right now.
You can close this tab and go back to "guessing"— tweaking your theme in the dark and wondering why your conversion rate isn't moving.
Or, you can decide that your brand deserves better.
For less than the price of a team lunch, you can stop the guesswork. You can spend the next 60 minutes fixing the friction in your business and building a store that is engineered to sell.
You have the product. You have the vision. Now let’s get you the results.