When Honour Health partnered with us, their organic content had just started taking off on TikTok and they needed to diversify their customer acquisition strategy as TikTok visitors wasn't translating to sales and Magnesium was being talking about across several forms of media.

To support their ambition growth goals, we workshopped a customer acquisition plan across multiple pillars and types of customers.

1. Optimised product data feed
A structured and data-rich product feed to improve ad performance and conversion accuracy across Google Shopping and Meta platforms.

2. Google Ads strategy
Leveraging high-performing search behaviour we initiated several Google Ads campaigns to drive awareness, consideration and acquisition ensuring that growth was tracked, recording and profitable.

3. Meta Ads strategy
We implemented an organic to ad creation flywheel using high performing organic content as a key pillar content to testing new ad creatives

4. Website Optimisation
We worked with Honour Health in understanding their customers and implementing website optimisation tactics to improve customer communication, experience and learning which led to higher conversion rates, higher average order value and consistent revenue growth

To support Honour Health's ambitious growth targets, we implemented a comprehensive and holistic strategy, focusing on a deep understanding of the customer journey and a diversified marketing approach. We established a robust content flywheel, seamlessly transitioning high-performing organic content into targeted paid advertising across multiple platforms, including Facebook and TikTok. This approach ensured consistent brand messaging and maximised engagement. We also developed and executed multi-pillar marketing strategies encompassing Google Ads, email marketing, and meticulous website optimisation. This included enhancing the user experience, streamlining the checkout process, and ensuring mobile responsiveness. We worked closely with Honour Health to understand their stock and revenue forecasting, enabling them to scale profitably and sustainably. By aligning marketing efforts with precise forecasting, we ensured consistent growth and a superior customer experience.

The strategic partnership yielded exceptional results. Within two years, Honour Health has become one of Australia's most prominent social media profiles in the vitamin and supplement sector, driven by their commitment to high-quality products and our integrated marketing strategies. Revenue has demonstrated consistent month-over-month growth, with each month surpassing the previous in top-line revenue, returning customer rates, and average order value, particularly with the introduction of new product lines. Our Return on Ad Spend (ROAS) targets on Meta and Google consistently outperform industry standards, delivering a strong and positive return on investment. This has translated into high conversion rates, improved customer retention, and a significant expansion of their customer base. The combined efforts of our marketing strategies and Honour Health's strong operational management have resulted in a remarkable customer experience, driving both loyalty and growth.