When Buzzbee partnered with us in September 2022, the first job was setting up search engine marketing and Meta advertising. The challenge was a big one: hundreds of product types, customers ranging from first-time hobbyists to commercial operators, and demand that rises and falls with the beekeeping seasons.

The goal was to build profitable acquisition across Google and Meta, then turn first-time buyers into repeat customers through smarter email and, more recently, SMS.

Over four years, the partnership has grown from paid acquisition into a full customer journey:

• Website Revamp: a rebuilt store focused on customer experience, average order value and beekeeper education
• SEO: helping beekeepers searching for answers find Buzzbee's products and advice
• Google Ads Strategy & Management: search engine marketing set up and scaled across the full range
• Meta Ads Strategy & Management: new customer acquisition and ongoing education on Facebook and Instagram
• Klaviyo Email Marketing: custom flows, customer segmentation and monthly content-led campaigns
• SMS Marketing: a new text marketing channel for new and existing customers
• Regular Strategy Catch-ups: keeping brand and sales priorities front and centre

Education runs through everything we do for Buzzbee. Beekeepers buy with more confidence when they understand what they need, why it matters and when to use it. So every channel was built to teach as well as sell.

1. A website built to educate

We completely revamped Buzzbee's website around customer experience, average order value and education. Education is the number one priority: even if a visitor doesn't buy, they should leave the store knowing more than when they arrived.

We created dedicated areas for beginner and expert beekeepers, so each can quickly find the information that matters to them. Ongoing SEO helps beekeepers searching for answers find that content, and the products that go with it.

2. Paid ads that acquire and educate

On Google, we built search campaigns to capture beekeepers looking for specific equipment, from hive parts and protective suits to varroa treatments. On Meta, we focused on profitable new customer acquisition across Facebook and Instagram.

The ads do more than sell. They keep existing customers up to date on new products, new ways of doing things, and what matters most in each beekeeping season.

Both channels were built to stand on their own numbers, so spend could grow with confidence when the season turned.

3. Scaling when the numbers allowed

In 2026 we stepped up investment on both channels. Meta spend roughly doubled compared with the same period last year, and efficiency improved rather than dropped. Google followed the same pattern: more spend, and significantly more revenue.

4. Email that works as hard as the ads

Paid ads bring beekeepers in. Email keeps them coming back. We built Buzzbee's core Klaviyo automations, including the welcome series, abandoned cart and browse abandonment flows, plus a Google review flow for warehouse customers. The abandoned cart flow is now the top-earning automation in the account.

Alongside the flows, monthly beekeeping tips emails give customers practical, seasonal advice, including timely topics like varroa mite management. Customers are segmented so each group receives a version built for them, rather than one message sent to everyone.

5. Pushing into SMS

Most recently, we've launched text marketing for Buzzbee, giving the brand a faster, more direct line to its customers. Early traction with both new and existing customers has been strong.

In the past 12 months, Buzzbee's growth has stepped up sharply. Comparing October 2025 to September 2026 with the 12 months before:

• 118% revenue growth, more than doubling year on year
• 79% more orders
• 22% higher average order value
• 85% more first-time customers (January to September, year on year)
• Meta Ads ROAS above 10x since September 2023, rising to 11x in 2026 while spend doubled
• 4.7x Google Ads ROAS since 2023, with Google-driven revenue up 2.5x in 2026 so far
• 42% growth in email revenue year on year

Four years in, the partnership is still evolving, with acquisition, email and SMS now working together across the whole customer journey.