Ecommerce Financial Transparency Calculator
Ever wonder what's really going on with your numbers before you even splash out on marketing? This calculator helps you get a clear picture of your ecommerce business's core financials. Just pop in a few key details about your sales and costs, and we'll show you exactly what it takes to fulfil an order, how much you're making on each sale, and what your break-even points are. Get ready to see your business finances laid bare – no fluff, just the facts you need to make smarter decisions.
Input Your Data
Total Cost to Fulfill an Order
💰This is what it costs you to actually get one order out the door – product, packaging, and postage all in, before you count ad spend.
Profit per order/Break-even CPA
📈This is your profit per order and the maximum you can spend to acquire a customer without losing money.
Break-even ROAS
🎯This tells you how much revenue you need to make for every dollar spent on ads.
Understanding Your Metrics
Profit per order/Break-even CPA
This isn't your final business profit. Think of it as your marketing firepower! It's the most you can spend to attract one customer for an order without losing money on that specific sale. Remember, you'll still have other business running costs (like rent or software) to deduct to find your overall net profit.
'Free delivery' threshold and average delivery fee ($)
Your 'Free Delivery' Threshold is the cart value at which you offer customers free shipping. Your Average Delivery Fee is what it actually costs you to send out an order.
Here's how it affects your profit:
- If a customer's order is below your free delivery threshold, they usually pay for shipping, or you add this delivery fee to their bill.
- If their order is above the threshold, you'll cover the shipping. This means the delivery cost will be deducted from your profit on that order. The calculator uses these details to work out how shipping impacts your earnings per order.
Break-even ROAS
ROAS stands for 'Return On Ad Spend.' Your Break-even ROAS shows you the minimum revenue you need to make for every dollar you spend on advertising, just to cover your product costs and ad spend for that sale. If your actual ROAS is higher than this number, your ads are making you a profit! If it's lower, you're losing money on your ad campaigns. Aim to beat this number!