Ecommerce Financial Transparency Calculator
Ever wonder what's really going on with your numbers before you even splash out on marketing? This calculator helps you get a clear picture of your ecommerce business's core financials. Just pop in a few key details about your sales and costs, and we'll show you exactly what it takes to fulfil an order, how much you're making on each sale, and what your break-even points are. Get ready to see your business finances laid bare – no fluff, just the facts you need to make smarter decisions.
Input Your Data
Total rent, salaries, software, insurance, etc.
Slide to see how scaling revenue lowers your required ROAS.
Cost Per Order
💰Includes product, shipping, fees, AND your fixed expenses spread over your target volume.
Net Margin / Max Cost Per Acquisition
📈The actual profit remaining after ALL costs (Variable + Fixed) are paid.
Break-even ROAS
🎯The ROAS required to cover Product, Shipping, AND Operational Expenses.
Understanding Your Metrics
Net Margin / Break-even CPA
This is different from standard "Gross Profit." This figure calculates your True Business Profit per order by factoring in a portion of your fixed monthly expenses (like rent, software, and salaries) based on your revenue goal.
Why it matters: This is your "Do Not Cross" line. It represents the absolute maximum you can spend to acquire a customer (CPA) without the business losing money overall.
'Free delivery' threshold & Average delivery fee ($)
This calculator dynamically adjusts your costs based on who pays for shipping.
- Below Threshold: If your Average Order Value (AOV) is lower than your threshold, the customer pays for shipping, so it costs you nothing.
- Above Threshold: If your AOV is higher, you cover the shipping cost. This amount is automatically deducted from your profit margin in the calculations above.
Business Break-even ROAS
Most calculators only show you the ROAS needed to cover product costs. Ours shows you the ROAS needed to cover Product + Shipping + Operational Expenses.
The Power of Scale: Try moving the "Revenue Goal" slider up. You will notice your required Break-even ROAS goes down. This demonstrates "Economies of Scale"—as your revenue grows, your fixed costs are spread across more orders, making it easier for your ads to become profitable.
Important: This tool is a theoretical guide designed to demonstrate the relationship between unit costs, fixed expenses, and revenue scale. It is not a substitute for professional financial advice. Cliqued Digital accepts no liability for decisions made or actions taken based on these calculations. Always verify your margins and budget with your financial team.