When Fit My BYD partnered with us, the product and the market were there, but online sales were modest. BYD owners across Australia were actively searching for accessories. Fit My BYD needed to be the brand they found first.

The goal was to scale profitably. That meant growing revenue month on month, expanding the range as BYD released new models, and keeping fast-selling products in stock as demand climbed.

To set Fit My BYD up for sustained growth, we focused on four areas:

• Google Ads Strategy & Management: scaled across every product range, including new ranges as they launch
• Meta Ads Strategy & Management: introduced in 2026 to reach BYD owners before they start searching
• Premium Shopify Website Rebuild: a new automotive storefront built around customer experience, range discovery and upsells
• EOFY & Black Friday Sales Strategy: planned well in advance to drive new customer acquisition at scale

We started lean, proved profitability, then scaled every channel in step with the results.

1. Google Ads: start small, scale on proof

We began with Google Ads only, on a deliberately modest daily budget. The aim was to prove the numbers before spending more. Once campaigns were consistently returning well above target, we scaled spend in line with performance.

Over the partnership, Fit My BYD's daily Google Ads budget has grown more than 20x, with ROAS holding above 650% throughout. As new ranges are added for new BYD models, we bring them into the account quickly so they reach high-intent buyers as soon as they land.

2. EOFY and Black Friday: planned, not improvised

We planned both sale periods well ahead: the offer, the timing and how hard to push spend. These periods became the brand's biggest drivers of new customer acquisition. EOFY 2026 delivered Fit My BYD's biggest month on record.

Just as importantly, each sale lifted the brand to a higher monthly baseline afterwards. The customers acquired kept the business growing once the sale ended.

3. Meta Ads: reaching owners earlier

With Google firmly established, we introduced Meta Ads in 2026. Search captures owners who already know what they want. Meta puts the range in front of BYD owners before they start looking, and has returned over 850% ROAS since launch.

4. A premium website built for how BYD owners shop

In July 2026 we rebuilt the website as a premium automotive store, designed to match the quality of the products and the vehicles they're made for:

• Customer experience: a cleaner, more premium storefront that builds trust from the first click
• Range discovery: navigation and collections built so owners can quickly find what fits their car
• Upsells: complementary products surfaced throughout the buying journey to lift order value

In 12 months, Fit My BYD went from modest online sales to a brand that regularly sells out its range.

• 18x+ growth in monthly revenue (June 2025 to June 2026)
• Six-figure months, consistently, since March 2026
• 650%+ Google Ads ROAS, held while scaling daily budget more than 20x
• 850%+ Meta Ads ROAS since launch
• Biggest month on record during EOFY 2026

The growth hasn't come from one channel or one sale. It's the result of proving profitability first, scaling with confidence, and building a store that matches the quality of the range.

The next stage is already under way. With new BYD models arriving regularly and products that keep selling out, the focus is clear: keep scaling profitably, expand the range, and keep stock moving as fast as customers want it.